Bushcraft is a big passion in my life, rooted in a deep love

towards our nature


// Johnny Juhl


"Most of all bushcrafting is a certain set of outdoor skills

and a strong mental mindset.

My goal is to pass on some of these skills and knowledge to others, and to provide active bushcrafters and all 

other outdoor people the opportunity to use some of the functional, durable, high quality types of outdoor gear I use myself.”



// Johnny Juhl


Bushcraft is a set of wilderness skills, but also a mental gateway to get back in tune with ones rural roots.

Bushcraft is about thriving in the natural environment, and the acquisition of the skills and knowledge to do so.

Bushcraft skills

Bushcraft skills include firecraft, tracking, hunting, fishing, shelter-building, navigation by natural means, the use of tools such as knives and axes, foraging, water sourcing, hand-carving wood, container construction from natural materials, cordage making, among many others. You will need a limited amount of gear/tools to get by. 


The main thoughts behind bushcraft is: The more you know, the less you carry. 

The more you master various Bushcraft skills outdoors, the more you will gain a strong deep feeling of self-reliance, instead of always only having to depend on gear you bring.

You will divert your focus more and more towards all the many natural resources, the versatility of a few selected tools combined with your skills.


The simplicity in the core of all this is a mental liberation from the stressful modern world most people live in too. Nature is one of the only true stress free environments for human beings.

The goal in Bushcraft is not just to be able to survive outdoors - but to be able to relax and enjoy the outdoors to the fullest at the same time.

A solid knowledge and deep respect towards nature.